All Episodes

Is my website content working?

Planning your website content is no easy feat, but it doesn’t have to be a daunting task either. Prior to doing any planning work for your new website, we suggest compiling all of your current content into a single document. That will show you what you’re working with, and you can start thinking about what isn’t relevant anymore and new content that you’d like to plan for.

As you’re looking through your content, start thinking about the goals and business objectives you have for your new website. If you have Analytics on your website, it’s a good idea to pull some reports — we suggest looking at your top pages and pulling the past 3-6 months of reports to see what’s performing well and what isn’t. That way, you’ll know what you definitely need to include on your new site. If a page isn’t performing well, it’s probably a good idea to restructure the content to help it perform better. 

When you’re assessing your website content, it’s important to look at the images and videos on your site as well. If your photos or videos don’t match the text or don’t work for your goals for your new website, be sure to switch them out for something that makes more sense. An easy way to do this is to look at all of the photos in your media library, but you can also look page-by-page. 

If you audit your website and notice that things need to change, you don’t have to start from scratch — use what you have if it’s working, and make changes accordingly. Lots of web service companies (Infomedia included!) have copywriters on staff that are professionally trained to write web copy, so you don’t have to do it alone! If you need help with photos, Infomedia has a professional team of photographers, too.